Real clients, real results

Our client used the Fleet-Connection database to create an ongoing email campaign. They targeted fleets that had a reportable accident or significant safety violation in the last 30 days.

Email campaign open rates improved by 100% and click-to-open rates improved by 1700% (not a typo or an exaggeration) resulting in a significant increase in sales appointments and conversions.

A leading truck OEM used our database to target potential buyers of certified used trucks. Our data team developed a responsive set of leads by targeting fleets that had similar vehicles in operation. The campaign resulted in 198% more sales-qualified leads than prior efforts.

A high-volume telematics supplier was able to triple their click-through rates by using the Fleet-Connection database to develop targeted messages based on SIC codes and fleet sizes. The campaign delivered hundreds of newly engaged prospects.  Because we deliver reports complete with fleet contact information their sales and marketing teams were able to follow up.

A telematics supplier developed an email series of product announcements. Fleet-Connection deployed them to 12 specific NAICS segments. The campaign resulted in a 250% improvement in open rates and generated hundreds of qualified leads.

A subrogation specialist asked us to deliver a series of emails to fleets that met specific criteria, based on accident history, fleet size, and type of vehicles in operation.  The campaign generated over 300 qualified sales leads and led to 50 closed deals in the first three months.

We get new fleet registration data. A large load board website developed an ongoing campaign to target these newer fleets using our Fleet-Connection fleet tracking data. The campaign delivered hundreds of sales leads and record sales conversions for the client. They're still using our data today!