What we Do

We work with over 100 businesses to help them deliver their content to the right fleet decision makers at the right time across the U.S.   Our strategies using email marketing (we can send on your behalf or we can help you with your own outbound strategies), social media, hosting content on our fleet-connection website, and developing content syndication strategies for webinars and white papers.   

Our number 1 goal is to help our clients deliver useful content to our audience in the most effective and efficient way possible.

We have billions of data points that we leverage to help our clients build successful campaigns.  We have also worked with hundreds of clients targeting virtually every segment of the fleet market so we have the experience to know what works and what doesn't.  

The reality is, the fleet market is extremely diverse.  We have clients that want to target small contractors in Texas with certain truck and trailer brands in operation and we  have other clients that want to target OTR fleets throughout the U.S. with over 500 trucks in operation.  Those end user segments have much different profiles and there's no single strategy that works for every segment.

Our clients who are having the most success have well developed customer profiles that we use to pre-target an audience.  We can use any of our census points to develop granular targeting data including:

• Fleet Size
• Geography
• Types of vehicles in operation
• Types of trailers in operation
• Industry type
• Recent accident data
• Recent CSA violation data
• Engine types in operation
• Fuel types in use

We use all this data to create a custom audience that will respond to the right content.  There's no point in showing trailer content to a fleet that doesn't have any trailers.  There's no point in showing a new construction focused telematics solution to a florist.  Conversely, there are all kinds of good reasons to send driver safety content to fleets that just had an accident or a bunch of safety violations.  There are also good reasons to send content about a new diesel engine alternative to fleets that currently have a less efficient diesel engine in operation.  

Check out one great example of our strategies in operation from this blog post.  And let us know how we can help you find the right fleets at the right time.