
Behind the scenes, we are helping fleet suppliers get their content seen by the right fleet prospects at the right time.
Behind the scenes, we are helping fleet suppliers get their content seen by the right fleet prospects at the right time.
We partner with over 100 businesses to help them reach the right fleet decision-makers at the right time across the U.S.
Our strategies include:
Our top priority is helping clients deliver valuable content to our audience in the most effective and efficient way possible.
We have billions of data points that we leverage to help our clients build successful campaigns. We have also worked with hundreds of clients targeting virtually every segment of the fleet market so we have the experience to know what works and what doesn't.
The reality is, the fleet market is extremely diverse. We have clients that want to target small contractors in Texas with certain truck and trailer brands in operation and we have other clients that want to target OTR fleets throughout the U.S. with over 500 trucks in operation. Those end user segments have much different profiles and there's no single strategy that works for every segment.
Our clients who are having the most success have well developed customer profiles that we use to pre-target an audience. We can use any of our census points to develop granular targeting data including:
We use all this data to create a custom audience that will respond to the right content. There's no point in showing trailer content to a fleet that doesn't have any trailers. There's no point in showing a new construction focused telematics solution to a florist. Conversely, there are all kinds of good reasons to send driver safety content to fleets that just had an accident or a bunch of safety violations. There are also good reasons to send content about a new diesel engine alternative to fleets that currently have a less efficient diesel engine in operation.
Check out one great example of our strategies in operation from this blog post. And let us know how we can help you find the right fleets at the right time.
Our audience of over 2 million U.S. based fleets is updated on a daily basis. Whether it's fleet vehicle data, email addresses, phone numbers, or contact names, we make sure that every data point we have is up-to-date and accurate. Check out our audience profiles here.
The size of fleets in our list range from 1-100,000 vehicles. Our fleet data is verified and current. Whatever fleet size segment you are looking for, we can create a target audience that will boost your fleet sales and marketing performance.
SIC or NAICS Codes will identify the types of fleets and fleet data so we can pull a list of trucking fleets, construction fleets, oil and gas fleets, pest control, recycling centers and waste fleets, towing services and more.
We know the make, model and year of each vehicle and trailer in each fleet. Use our fleet data to target your fleet sales and marketing and find the right prospects.
Fleets who have had an accident or received a violation may be motivated to make changes to their fleet. This segment can be targeted on it's own or combine it with another segment. Our fleet data can revolutionize your fleet sales and marketing program.
If you have a new team in the Northwest and want to beef up their business, we can target that area. If your business only serves a 60 mile radius from a location we can do that too.
Every day a new fleet is born. We can focus on 20,000 fleets who are just getting started or who have been newly registered as a fleet. Get to them before they make critical decisions.
Focus your marketing efforts on your best prospects. We’ll work with your team to develop an audience of your best prospects based on your ideal customer profile. We have the world’s largest fleet database and believe our clients are best served by focusing on the right fleets at the right time. Leverage our data on fleet sizes, SIC or NAICS codes, types of vehicles in operation, GVW class, geographic location, or recent behavioral data to maximize your marketing spend.
Place your content and your banner advertising on our Fleet-Connection website. We have thousands of fleet decision makers visiting our site every month looking for new ideas and new solutions to help them manage their fleets. We can place your content in front of the right people at the right time.
Imagine reaching fleets within 24 hours of an accident or violation. Our innovative platform lets you choose from over 2 million fleet contacts operating more than 8 million trucks, vans, and trailers. With over 1,500 violation categories and three accident categories at your fingertips, you can deliver hyper-targeted, actionable content directly to decision-makers.
Our direct email marketing programs deliver a report including all details of every fleet who engages with your content - company, contact and fleet details. You’ll get new fleets you can continue to engage with using your own in-house nurture program, or we can continue to market for you.
We send a dedicated email to distribute your whitepapers, newsletters, case studies and on-demand webinars to our list of fleets. We send you all the details about each fleet that engages with your content including contact information. We continue to market your content until the guaranteed number of engagements are achieved - either 100, 200, or 500 engagements depending on the package you choose.
Newsletters are a great way to get your content out to the right fleets. Our variety of topics ensures you have an outlet for your content and opportunities to brand to groups of 75,000 to 100,000 fleets per send.
The Safer Fleets Forums
Sponsor one or all of the Safer Fleets Forum events. These events don’t just get your sales team face-to-face with 20-100 fleet professionals; each one is a multi-faceted regional marketing package. Choose between Atlanta, Dallas, New York/New Jersey and Los Angeles.
Join the audience of over 100,000 recipients to the weekly Fleet Safety Report and prioritize safety!
Contact us today!
Sherb Brown, President, 310-713-2451, Sherb@Fleet-Connection.com
Michelle Mullen, VP, Sales, 562-260-1772, Michelle@fleet-connection.com
Justin Miller, VP Trucking, 224-588-7320 Justin@fleet-connection.com
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